NEWS RELEASE
Text Gift to 90999 and Help the Red Cross
Mobile Givers Can Text a $25 Donation Now Through December 31
November 30, 2010
Springfield, MO – Cell phone users can text the word GIFT to 90999 from now through December 31 to make a $25 donation to the American Red Cross.
Donations will support the work of the Red Cross, including disaster response, collecting lifesaving blood, teaching skills that can save a life, or assisting military members and their families.
This new mobile giving program, which runs through December 31, is the first to be done with a number of wireless carriers with a holiday-themed keyword and a $25 amount.
“Over three million people made a $10 donation via text to help the people of
The pilot program is being done with mGive, which partnered with the Red Cross on the highly successful
"The American Red Cross has truly embraced the power of mobile giving," said Brian Leamy, Executive Vice President of mGive. "Through the introduction of this new $25 donation level, the American Red Cross will play a vital role in continuing to expand and broaden the mobile donation market. mGive is proud to be the American Red Cross' partner of choice for mobile donations and will continue to support them in their expanding mobile efforts."
People who make a $25 text donation will be sent a link to download a badge for their Facebook pages. Donations will appear on customers’ monthly bills or be debited from prepaid account balances. Message and data rates may apply. The Red Cross is working with mGive to process and facilitate the mobile donations.
The text donation program is another part of the Red Cross holiday giving campaign, which also features an online holiday giving catalog, www.redcross.org/gifts. The Red Cross has more than 20 gift ideas — such as assisting someone in the military with a phone card or supplies, providing food and shelter to a disaster victim, covering the costs of snacks at a blood drive, or giving basic necessities to a family in another country.
The purchase of each gift item through the online catalog is a tax-deductible contribution to the overall mission of the American Red Cross. On the rare occasion when donations exceed the need in a particular area, the Red Cross will use the contribution to help others where the need is greatest.
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.
Joann Moore
Public Information Officer
Financial Development Assistant
American Red Cross
Greater Ozarks Chapter
1545 N. West Bypass
417-832-9500 EXT. 107
Fax 417-866-3649
Toll Free: 1-866-206-0256 EXT. 107
SHOP OUR ONLINE STORE-www.redcross-ozarks.org/store
November is Flu Preparedness!
Influenza, also known as the flu, is a contagious respiratory disease caused by different strains of viruses. In the United States, there is a flu season that begins every fall and ends every spring. The type of flu people get during this season is called seasonal flu. Flu viruses spread from person to person when people who are infected cough or sneeze. Adults may be able to infect others 1 day before getting symptoms and as long as 5 days after getting sick. … Click on the link www.redcross.org/BeRedCrossReady and GET PREPARED!
